Nestle Pays $2.25 to Bottle and Sell a Million Litres of BC Water
www.thetyee.ca | Published 24 February 2015
By Bill Tieleman
“The marketers can compete with free; it just has to be better. Look at bottled water if you don’t believe me.” — Psychologist Jonathan Potter
Have you ever paid $2.25 for a bottle of water? Of course, and you can pay a lot more than that if you go to a Vancouver Canucks game, a concert, movie theatre or restaurant.
So what if you could pay $2.25 not for a 500-millilitre bottle, not for a big office cooler full, but for 1 million litres of water?
Sounds ridiculous given the retail price, but that’s the unbelievably low rate… read more>