Majority of British Columbians interested, but not yet participating, in socially responsible investing


marketwired.com | Published April 10, 2017

COAST SALISH TERRITORY/VANCOUVER, BC—(Marketwired – April 10, 2017) – More than half (59%) of British Columbians say they are interested in socially responsible investing (SRI) but have yet to participate in the growing market, according to a new report from Vancity credit union. The number is even higher among younger B.C. residents, with 75 per cent of millennials saying they are interested in SRI, but have yet to invest.

The report, Untapped Values: socially responsible investing in British Columbia found that almost half (45%) of B.C. residents report “not having enough money” as the single biggest barrier to investment in SRI, while the next largest barriers are a lack of knowledge about socially responsible investments (37%) and not knowing enough about how holdings in an SRI fund are chosen (37%).

If barriers to SRI participation can be addressed by investors, financial advisors and financial institutions, the report estimates that British Columbians could contribute as much as an additional $15 billion in socially responsible investments in the next three to five years.

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