Investors aren't sold on 'values-based' investing, but they may be missing out


cnbc.com Published 24 November 2016

By Evelyn Cheng

Investing with your conscience may not (be) your thing, but it’s working for people who know where to look.

So-called “values-based” investing — putting money into companies with strong track records on the environment, social issues and corporate governance — has increased among major money managers. Scandals at Wells Fargo and Volkswagen show that misdeeds can crop up even at well-known firms, and can hit their stocks as well.

But still about a third of investors don’t view socially conscious investing as a source of better returns than investing in the broader market, according to an RBC Global Asset Management survey released last week. Forty percent of respondents did not consider it a way to prevent losses, the report said.

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