2015 prediction: doing the right thing becomes central to business, not a sideline


www.theguardian.com | Posted December 15, 2014

By Carol Sanford

People with good hearts often do the most harm. I witnessed this firsthand about 20 years ago, when – after I’d already been helping to build responsible businesses, large and small, for some 20 years – I saw the creation of a special business focus called sustainability. Then came corporate citizenship and other labels.

The organizations I had worked to develop had never separated out – and, as a result, fragmented – the work of doing business responsibly. Responsibility was part of how they did everything, not a sideline. I think separating responsibility from business operations, while well-intended, ultimately caused setbacks.

But I finally see that… read more>


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